Description
This module offers students an opportunity to engage in depth with communication design. In this module students will expand their knowledge of design fundamentals and principles and they will form their areas of specialisation within communication design through extensive investigation and practice. Additionally, histories and theories within communication design will be explored. Students will exhibit their specialist knowledge through art and design practice and articulate learnings through practical and written work. This module is aimed at students with an interest in the following: Typography, Information Design, UI/UX, Graphic Design, Motion Graphics, Title Sequences, Page Layout, Branding, Logo/Logotype Development, Wayfinding, etc.
Aims
The aim of this module is to provide students with context, conceptual skills and applicable practices to conceptualise, compose, develop and refine effective means of visual communication.
Learning Outcomes
By the end of this module the student should be able to:
- Locate design specialisations within historical and theoretical contexts.
- Conduct advanced level of visual research and iterative concept development for original expressions of visual design.
- Demonstrate technical, design and artistic abilities to effectively visually communicate concepts.
- Use professional software to apply various design approaches and techniques of visualisation to originate works of visual communication design.
- Deliver a portfolio of final work demonstrating refined, high-level approaches to communication design.
Indicative Content
1 Visual Research
Investigation to inform an understanding of high-level design conventions, justifications and procedures.
2 Analysis
Analyse advance principles of the design processes to acknowledge the challenge of media traditions and conventions through digital media artefacts, interactive media experiences and concepts to enhance audience understanding and engagement.
3 Application, Creativity and Concept Development
Use analysis findings, creative processes, and design thinking to develop a solution to the personal design project.
4 Craftsmanship and Presentation
Produce and present a final design solution appropriate to the needs of that solution.
5 Topics
Typical topics explored: Typography, Information Design, UI/UX, Graphic Design, Motion Graphics, Title Sequences, Page Layout, Branding, Logo/Logotype Development, Wayfinding, etc.
| Teaching and Learning Method | Hours |
|---|---|
| Lecture | 0 |
| Tutorial/Seminar | 0 |
| Supervised Practical Activity | 66 |
| Unsupervised Practical Activity | 0 |
| Assessment | 182 |
| Independent | 152 |
Guidance Notes
SCQF Level - The Scottish Credit and Qualifications Framework provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.
Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.
Disclaimer
We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2024/5, and may be subject to change for future years.