This module provides a thorough examination of the personal selling process and the nature of, and decisions involved in, sales and selling.
The aim of this Module is to provide the student with : a theoretical knowledge and appreciation of the context, nature, practice and management of the sales force and selling in businesses.
By the end of this module the student should be able to:
1. Evaluate the nature and role of personal selling and sales management, the interaction between business and customer and the effectiveness of processes, training and techniques to marketing efforts.
2. Develop creative sales and selling solutions for a specified marketing problem.
1 TThe Context of Personal Selling and Sales Management
Personal selling and the role of the sales force in a businesses marketing efforts. Discussing the types of selling and the importance of sales tactics.
2 The Personal Selling Process
Nature and importance of understanding buyer behaviour, the stages in the personal selling process and influences on this process. The role of relationship building and the management of questions in personal selling.
3 Sales Management Decisions
Nature and role of sales management, the importance of leadership and an analysis of the major decisions in sales force management, including recruitment and selection, training. Management of major accounts. The influences on sales management decisions and its role in marketing efforts.
4 Controlling the Sales Force
Nature of, and techniques involved in, sales forecasting, budgeting and determinants and methods of evaluating selling and sales force effectiveness.
Teaching and Learning Work Loads
For session 2020/21 the expectation is that the teaching and learning hours stated in this descriptor will form a mix of synchronous and asynchronous student/staff activity, with the majority of this being online. The exact pattern of this activity is likely to vary from the standard face-to-face hours listed below but the overall student effort remains the same. Up-to-date information on the delivery of the module can be found on the relevant module MLS site and on your student timetable.
|Teaching and Learning Method||Hours|
SCQF Level - The Scottish Credit and Qualifications Framework provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.
Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.
We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2020/21 , and may be subject to change for future years.