Module details for Game Development, Promotion and Marketing


A series of lectures, tutorials, and Seminars that support a student's ability to work within teams towards the creation of computer games and associated assets, enhancing their awareness of key professional issues such as roles, team dynamics, client interactions, and professional conduct. This work is complemented by developing their awareness of the appropriate strategies and techniques to effectively convey and promote both themselves and their outputs within the professional and commercial landscapes.


The aim of this module is to create professional game experiences for external audiences, and through doing so effectively developing the skills to promote yourself as a developer.

Learning Outcomes

By the end of this module the student should be able to:

1.  Demonstrate the ability to critically evaluate, analyse and synthesize key elements of professional game development through the creation of appropriate digital artefacts.

2.  Demonstrate the ability to critically evaluate, analyse and synthesise feedback, direction and communication as appropriate to the games industry.

3.  Demonstrate the ability to critically evaluate, analyse key promotional and marketing tools and strategies, as appropriate for the games industry landscape.

Indicative Content

1 Concept Creation, construction, and presentation

Generate core development elements as per any requirement, effectively communicating their subsequent values to others.

2 Project Planning

Generate aims, objectives and goals in an effective manner.

3 Development

Plan, design and execute effective development methodologies.

4 Execution

Undertake project methods, development and completion requirements.

5 Evaluation

Appraise success of plan and execution.

6 Interpretation and Reflection

Reflect on process, activities and design decisions to defend the purpose behind your work (or the work of others) in a professional context.

7 Technologies

The new and evolving technologies in this discipline, and the manner in which they affect practice.

8 Critique

Contextualise the concept development and presentation process in a professional context.

Teaching and Learning Work Loads

Teaching and Learning Method Hours
Lecture 6
Tutorial/Seminar 24
Practical Activity 44
Assessment 163
Independent 163
Total 400

Guidance notes

SCQF Level - The Scottish Credit and Qualifications Framework provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.


We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2021/22 , and may be subject to change for future years.