Module details for World Trade and Exporting


This module introduces students to the economics underpinning of international trade, provides a practical guide to exporting including the legal regimes applicable.


The aim of this Module is to provide the student with : an introduction to world trade and provide them with a range of tools to design strategies for exporting goods and services.

Learning Outcomes

By the end of this module the student should be able to:

1.  Identify and evaluate the key economic issues which underpin world trade

2.  Analyse and apply the principles and legal tools of the regulation of International Trade

3.  Create an export business plan

Indicative Content

1 An introduction to world trade

The economic rationale for international trade, barriers to trade and international markets. World Bank data, current trade developments

2 Building the foundations for exporting

Are you ready for export? Writing an export Business Plan, prepping for exports

3 Creating and using online marketing platforms

Creating and using online marketing platforms. Online fundamentals, creating a social media and networking presence, marketing your business worldwide

4 Mapping your export journey

Choosing a product to export, exploring your territory, preparing and adapting your product for the export marketplace

5 Managing the transactions

Transport, logistics and fulfilment options; pricing and preparing quotations; getting paid

6 The institutions, bodies and legal tools

The World Trade Organisation, the World Bank, the International Monetary Fund, The United Nations (UNCTAD) and the World Customs Organisation

7 Some policies of the institutions and organisations

For example the Generalised System of Preferences and the incorporation of Development issues into International Trade regulation.

8 The effect on business of the International Regulation

To include the Vienna Sales Convention 1980, with a UK focus, letters of credit, cross border guarantees, international carriage of goods, by land, sea and air.

Teaching and Learning Work Loads

Teaching and Learning Method Hours
Lecture 0
Tutorial/Seminar 0
Practical Activity 0
Assessment 0
Independent 0
Total 0

Guidance notes

SCQF Level - The Scottish Credit and Qualifications Framework provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.


We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2021/22 , and may be subject to change for future years.