Module details for Fundamentals of Events Management


Fundamentals of Events Management


The aim of this Module is to provide the student with : an overview of successful events management; key considerations and stakeholder participation

Learning Outcomes

By the end of this module the student should be able to:

1.  Describe and undertake the key phases of events management

2.  Analyse a recent event and determine its challenges and where it succeeded and failed

3.  Undertake an analysis and create a communications plan for stakeholder management

4.  Demonstrate an ability to work with others to generate a digitally delivered end product

Indicative Content

1 Event Management as an industry

The current economic position of the industry. Recent events and how the industry is changing. The impact of technology on the industry. Types of events; The 5 ‘C’s of event management

2 Digital presentation

Creating and facilitating a Microsoft Teams meeting; using online tools for presentation of information (e.g. Moovly, Prezzie, videos)

3 Concept

Event Entrepreneurship Who, what, where, when and why. Deciding on the theme/branding for the event; Understanding your audience and how you will ‘reach’ them through your branding and advertising. Considering how the audience impacts on issues such as venue choice and how you will fulfil expectations

4 Coordination

Creating a schedule of activities; Finding, booking and organising suppliers; front and back of house staff recruitment and training; understanding stakeholder groups and managing them accordingly

5 Control

Conformance with legislation and regulatory frameworks e.g. supplier contracts, health & safety, employment How the budget should be managed; Making sure you have accounted for all costs; Getting quotes; sponsorship; additional revenue opportunities

6 Culmination

Ensuring everything is ready for opening ; Managing people movement/control; Back-up planning

7 Closeout

Reviewing what has happened and learning from mistakes

Teaching and Learning Work Loads

Teaching and Learning Method Hours
Lecture 0
Tutorial/Seminar 24
Practical Activity 24
Assessment 50
Independent 102
Total 200

Guidance notes

SCQF Level - The Scottish Credit and Qualifications Framework provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.


We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2021/22 , and may be subject to change for future years.