This module introduces you to aspects of professional practice and standards of communication.
The aim of this Module is to provide the student with an understanding of different business communication styles, how and when to use them and how to create a compelling narrative.
By the end of this module the student should be able to:
1. Select and communicate using different media in an appropriate professional style
2. Use graphical elements to communicate information
3. Critique the writing of a peer, provide constructive feedback and act on the feedback of a peer.
Identifying the objective of the communication; audience and medium; different styles for different media; making your writing engaging.
2 Working with clients in a professional context
Professional practice expectations of working within a business environment. Introducing yourself, presenting information orally, running meetings, concluding and following up meetings.
The importance of aesthetic; punctuation; grammar and usage; structure; creating a logical narrative; use of evidence to support assertions. Considering the differences between writing styles e.g. for academic purpose (lit review) or more sales purpose (marketing poster).
4 Including diagrammatic and pictorial elements
Data visualisation; data dashboards and data maps; creating infographics.
Proofing, pruning and polishing; reviewing the work of others; acting on feedback.
Teaching and Learning Work Loads
For session 2020/21 the expectation is that the teaching and learning hours stated in this descriptor will form a mix of synchronous and asynchronous student/staff activity, with the majority of this being online. The exact pattern of this activity is likely to vary from the standard face-to-face hours listed below but the overall student effort remains the same. Up-to-date information on the delivery of the module can be found on the relevant module MLS site and on your student timetable.
|Teaching and Learning Method||Hours|
SCQF Level - The Scottish Credit and Qualifications Framework provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.
Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.
We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2020/21 , and may be subject to change for future years.