Module details for Visual Development


In this module students will advance their knowledge and understanding of the visual development cycle of digital art productions for entertainment, marketing, or publishing. Based on their chosen areas of specialization, students will seek to develop a diet of research and practice that is industrially and commercially contextualized, alongside progressing their technical and creative skills. Students will demonstrate their ability to expand on expectations and themes laid out by a creative brief and to concern themselves with effective visual communication to clients and audiences.


The aim of this module is to provide the student with specialist skills for production of art used in the art used in the creative industries. By the end of this module, students will have demonstrably advanced their proficiency with the relevant processes, techniques and expectations of visual development art and design work used in the creative industries.

Learning Outcomes

By the end of this module the student should be able to:

1.  Conduct advanced visual contextual research into production of commercial art and integrate those contextual understandings in the development of one’s own art pieces

2.  Conduct iterative concept development for original art with a defined visual style, demonstrating technical and artistic ability in the use of 2D digital methods

3.  Present art and design work to a high standard and deliver final work demonstrating an awareness of professional approaches to commercial art production

Indicative Content

1 Visual Research

Conduct extensive research into existing characters, fashions, cultures, landscapes and other resources, developing ideas for use of form, shape, colour, and overall visual style

2 Concept Development

Demonstrate an appreciation of art and design contexts and the use of art and design within games, movies, advertising and other media; iteratively develop ideas and drawings for an original art.

3 Painting and Drawing

Use digital drawing and painting packages to develop environment and character concepts to produce production art.

4 Presentation

Produce character and concept art to a finished level consistent with professional practice. Be prepared to present the work in a critical setting.

Teaching and Learning Work Loads

Teaching and Learning Method Hours
Lecture 6
Tutorial/Seminar 24
Practical Activity 0
Assessment 90
Independent 80
Total 200

Guidance notes

SCQF Level - The Scottish Credit and Qualifications Framework provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.


We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2021/22 , and may be subject to change for future years.