Module details for Illustration and Communication


This module will focus on developing the student’s observational and creative skills, building their visual language and introducing an awareness of learning through making. Within a cultural context the student will consider the conceptual, technical and aesthetic elements at play in creating digital imagery, reflecting on contemporary and historical arts practice.


The aim of this Module is to provide the student with the foundation knowledge and skills needed to understand, apply and communicate, within a cultural context, the historical, conceptual, technical and aesthetic factors used within digital visualisation.

Learning Outcomes

By the end of this module the student should be able to:

1.  Explore, analyse and discuss the principals of visual arts, understanding and applying appropriate language within traditional and digital mediums.

2.  Apply and develop this knowledge through practical making, experimenting with digital mediums to demonstrate understanding of research-led practice.

3.  Communicate conceptual knowledge and practical techniques through critical making in both physical and virtual domains.

Indicative Content

1 Context

Discuss and explore the impact of digital art in contemporary popular culture and art.

2 Context

Discuss and explore the impact of historical visual arts practice on contemporary culture and art.

3 Context

Discuss the principals of research-led practice and the impact of learning through making.

4 Content

Practice digital drawing/observational skills, and art and design principles through media and technique, structure and experimentation, while developing a visual language.

5 Content

Analysis and practice the technical and aesthetic factors central to the creation of digital imagery and how they can be used to challenge the traditional concepts of image making.

6 Content

Explore visual perception and the use of visual cues to engage, articulate and communicate ideas through imagery.

7 Execution

Analyse and interpret a project brief and generate relevant creative explorations and solutions which communicate your findings, supported by evidence of research.

8 Execution

Discuss and apply presentation techniques.

Teaching and Learning Work Loads

Teaching and Learning Method Hours
Lecture 6
Tutorial/Seminar 0
Practical Activity 30
Assessment 80
Independent 84
Total 200

Guidance notes

SCQF Level - The Scottish Credit and Qualifications Framework provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.


We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2021/22 , and may be subject to change for future years.