Module details for How to sell your ideas!


The purpose of this module is to enable you to become an effective communicator of ideas/concepts. It will build on your existing visual and written communication skills and will help you develop confidence and support your communications development to support success in your academic, social, and future professional journey. This module will help you learn how to present and persuade a targeted audience that an idea is beneficial – presenting a clear and well-supported message or point of view to influence a decision. Developing these skills will be of significant benefit to your academic success at the university and beyond. These skills are aligned with development of the following Abertay Attributes, specifically the Intellectual, Personal and Digital dimensions: • Understand how knowledge is generated, processed and disseminated, and actively apply knowledge in order to recognise problems and solutions. • Be determined, ambitious, articulate, adaptable, self-reflective, resilient, practical, proactive, innovative and enterprising • Develop digital fluency, giving them knowledge, skills and confidence to embrace digital solutions • Be prepared for the world of work and understand the likely impact of digital technology in their chosen subject and across contexts.


To prepare students for a successful future within and beyond Abertay by enabling them to confidently develop skills in persuasion using visual and written communication.

Learning Outcomes

By the end of this module the student should be able to:

1.  Understand and reflect on effective communication skills using visual and written methods.

Indicative Content

1 Defining your goal

What do you ultimately want to achieve with your communication? It could be a change of behaviour or simply setting the scene, but it is important to understand what the ultimate outcome is.

2 Know your audience

Who are you trying to communicate with? Your communication will be very different depending on who your audience is.

3 Platform:

How are you going to communicate? What is the most appropriate platform? It could be a report or a presentation or a Twitter post.

4 Evaluation:

How do you know if your communication was effective?

Teaching and Learning Work Loads

Teaching and Learning Method Hours
Lecture 8
Tutorial/Seminar 0
Practical Activity 0
Assessment 10
Independent 32
Total 50

Guidance notes

SCQF Level - The Scottish Credit and Qualifications Framework provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.


We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2021/22 , and may be subject to change for future years.