SCQF Level: 09
Module Code: MKT302
Credit Value: 20
Term: Term 1
School: Dundee Business School
This module provides a thorough examination of the personal selling process and the nature of, and decisions involved in, sales and selling.
The aim of this Module is to provide the student with : a theoretical knowledge and appreciation of the context, nature, practice and management of the sales force and selling in businesses.
By the end of this module the student should be able to:
1. Evaluate the nature and role of personal selling and sales management, the interaction between business and customer and the effectiveness of processes, training and techniques to marketing efforts.
2. Develop creative sales and selling solutions for a specified marketing problem.
1 TThe Context of Personal Selling and Sales Management
Personal selling and the role of the sales force in a businesses marketing efforts. Discussing the types of selling and the importance of sales tactics.
2 The Personal Selling Process
Nature and importance of understanding buyer behaviour, the stages in the personal selling process and influences on this process. The role of relationship building and the management of questions in personal selling.
3 Sales Management Decisions
Nature and role of sales management, the importance of leadership and an analysis of the major decisions in sales force management, including recruitment and selection, training. Management of major accounts. The influences on sales management decisions and its role in marketing efforts.
4 Controlling the Sales Force
Nature of, and techniques involved in, sales forecasting, budgeting and determinants and methods of evaluating selling and sales force effectiveness.
Statement on Teaching, Learning and Assessment
Students will be engaged in enquiry and real-world business problems, individually and in groups, for at least 60% of their contact time, and that enquiry process will increasingly drive their independent access to the information they work with.
Teaching and Learning Work Loads
|Supervised Practical Activity||14|
|Unsupervised Practical Activity||0|
Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.