SCQF Level: 08
Module Code: ELE022
Credit Value: 20
Term: Term 2
School: Dundee Business School
This module introduces students the skills and knowledge needed to launch a small business successfully. This module defines and helps students acquire the personal and professional skills needed in order to develop a professional career and/or to succeed as entrepreneurs in Small and Medium sized Enterprises (SMEs).
The aim of this module is to provide students with the opportunity to: 1. To raise awareness of self-employment as a career option. 2. Understand and analyse the role of the entrepreneur in the process of business start-up and development. 3. Develop and practice the skills necessary to operate effectively as entrepreneurs in the small business sector.
By the end of this module the student should be able to:
1. Review the skills and qualities they possess and how these relate to the skills and qualities associated with successful entrepreneurs;
2. Understand the skills and approaches the entrepreneur brings to the process of value creation;
3. Produce a simple business plan which demonstrates the commercial viability of a proposed small business start-up;
1 Understanding entrepreneurship
2 Generating successful business ideas
3 Environmental scanning
4 Developing a credible business plan that includes evaluating business ideas
Assessing risk and uncertainty; identifying potential customers, markets and market segments; assessing operations, USP and competition; price vs quality & profits.
5 Presenting the business idea
Statement on Teaching, Learning and Assessment
Lectures are of two parts: one hour lecture and one hour drop-in session to address student’s questions. Students will be engaged in enquiry and project-based work, individually and in groups. In groups, students will use different techniques to generate a range of business ideas. These will then be analysed and the results presented in a joint presentation. The chosen idea will then be explored following the business planning process. Students will use peer assessment moderated by the tutor to allow differentiation of grades for the group sub-components of the assessment.
Teaching and Learning Work Loads
|Supervised Practical Activity||28|
|Unsupervised Practical Activity||0|
Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.