People, Planet, Profit | Abertay University

People, Planet, Profit


This module develops an awareness in students in the critical success factors of sustainable business.


The module aims to develop student awareness of the business challenges associated with sustainable business creation and development and to provide students with the knowledge and skills required to make a convincing case for investment in a sustainable business idea.

Learning Outcomes

By the end of this module the student should be able to:

1.  Identify the key business challenges associated with the creation of sustainable business.

2.  Prepare and produce a sustainable business investment pitch

3.  Understand the issues involved in ethical practices in emergent business

4.  Identify and promote new sustainable business opportunities

Indicative Content

1 *

People: Beautifying Business − Opportunity or gimmick. Managing the triple bottom line; Business boundaries, doing more with less; strategies for sustainable business development; Business and the planet; Sustainable entrepreneurship and new business models, Corporate social responsibility

2 *

Profit: Ethical investing and responsible investment Responsible investment and the cost to society and the individual.

3 *

Planet: Environment, enterprise and innovation Wealth from Waste… Students will be encouraged to consider opportunities for innovation which identify revenue streams arising from re−use of waste materials

4 *

Energy Enterprise… ideas and innovation which maximise current energy sources or innovate in the realm of renewable energy production/storage/delivery; Planet Premium and Ecosystem Services… acknowledging and valuing benefits and services delivered by the natural environment. Payment for ecosystem services, willingness to pay.

Statement on Teaching, Learning and Assessment

The module will utilise a range of teaching methods including guest lectures by professional practitioners, on−line presentation and video contribution. The Module will draw upon the local expertise of stakeholders. Enquiry based learning will contribute up to maximum of 60% of student class time. Assessment (group) will involve the development of a sustainable business solution and a multi−media presentation. The assessment will involve peer review of group member contributions.

Teaching and Learning Work Loads

Total 200
Lecture 12
Tutorial/Seminar 11
Supervised Practical Activity 0
Unsupervised Practical Activity 13
Assessment 30
Independent 134

Guidance notes

Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.


We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2018/19 , and may be subject to change for future years.