SCQF Level: 10
Module Code: ECN411
Credit Value: 20
Term: Term 2
School: Dundee Business School
This module introduces students to international trade, and provides them with a practical guide to sell abroad profitably including the legal regimes applicable.
The aim of this Module is to provide the student with : an introduction to world trade and provide them with a range of tools to design strategies for exporting goods and services.
By the end of this module the student should be able to:
1. Identify and evaluate the key issues affecting world trade and its impact on the exporting firm.
2. Create a business plan to sell abroad profitably.
3. Analyse and apply the principles and legal tools of the regulation of International Trade
1 An introduction to world trade
The rationale for international trade, exchange rates and international markets
2 Building the foundations for exporting
Are you ready for export? Writing an export Business Plan, prepping for exports
3 Creating and using online marketing platforms
Online fundamentals, creating a social media and networking presence, marketing your business worldwide
4 Mapping your export journey
Choosing a product to export, exploring your territory, preparing and adapting your product for the export marketplace
5 Managing the transactions
Transport, logistics and fulfilment options; pricing and preparing quotations; getting paid
6 The institutions, bodies and legal tools
The World Trade Organisation, the World Bank, the International Monetary Fund, The United Nations (UNCTAD) and the World Customs Organisation.
7 Some policies of the institutions and organisations
For example the Generalised System of Preferences and the incorporation of Development issues into International Trade regulation.
8 The effect on business of the International Regulation
To include the Vienna Sales Convention 1980, with a UK focus, letters of credit, cross border guarantees, international carriage of goods, by land, sea and air.
Statement on Teaching, Learning and Assessment
This is a lecture-based module supported by tutorials. Students will sit an exam to evaluate their knowledge of world trade and the process of exporting. In addition, students must prepare a business plan for exporting a good, or service, of their choice.
Teaching and Learning Work Loads
|Supervised Practical Activity||0|
|Unsupervised Practical Activity||0|
Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.