This module introduces students to the economics underpinning of international trade, provides a practical guide to exporting including the legal regimes applicable.
The aim of this Module is to provide the student with : an introduction to world trade and provide them with a range of tools to design strategies for exporting goods and services.
By the end of this module the student should be able to:
1. Identify and evaluate the key economic issues which underpin world trade
2. Analyse and apply the principles and legal tools of the regulation of International Trade
3. Create an export business plan
1 An introduction to world trade
The economic rationale for international trade, barriers to trade and international markets. World Bank data, current trade developments
2 Building the foundations for exporting
Are you ready for export? Writing an export Business Plan, prepping for exports
3 Creating and using online marketing platforms
Creating and using online marketing platforms. Online fundamentals, creating a social media and networking presence, marketing your business worldwide
4 Mapping your export journey
Choosing a product to export, exploring your territory, preparing and adapting your product for the export marketplace
5 Managing the transactions
Transport, logistics and fulfilment options; pricing and preparing quotations; getting paid
6 The institutions, bodies and legal tools
The World Trade Organisation, the World Bank, the International Monetary Fund, The United Nations (UNCTAD) and the World Customs Organisation
7 Some policies of the institutions and organisations
For example the Generalised System of Preferences and the incorporation of Development issues into International Trade regulation.
8 The effect on business of the International Regulation
To include the Vienna Sales Convention 1980, with a UK focus, letters of credit, cross border guarantees, international carriage of goods, by land, sea and air.
Statement on Teaching, Learning and Assessment
This is a lecture-based module supported by tutorials. Students will sit an exam on the economics and law components of the module. Students will also prepare a business plan for the exporting of a good, or service, of their choice.
Teaching and Learning Work Loads
|Supervised Practical Activity||0|
|Unsupervised Practical Activity||0|
Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.
We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2018/19 , and may be subject to change for future years.