The Business Environment


This module will introduce students to contemporary business issues


The aim of this Module is to provide the student with :An introduction to a range of contemporary business issues and challenges that take place within national and global contexts.

Learning Outcomes

By the end of this module the student should be able to:

1.  Discuss the contexts in which businesses operate and their commitment to stakeholders.

2.  Apply knowledge of a range of business frameworks to specific organisational challenges.

3.  Demonstrate an understanding of the influence of supply and demand conditions on prices.

Indicative Content

1 Introduction to Business

Business definitions. Business inputs and outputs, types of private sector firms, the public sector

2 The Business Environment

The nature of the external environment, business policy, PEST - the political, economic, social and technical environments.

3 The Economic Environment

What is economics, the market system, market structures, supply and demand.

4 The Competitive Environment

Five Forces Analysis, SWOT Analysis

5 Corporate Social Responsibility and Ethics

The emergence of CSR, Business ethics, Motivation for CSR, the triple bottom line.

6 Stakeholder Management

Stakeholder analysis, Stakeholder power/interest, Stakeholder interaction.

7 Innovation

Types and concepts of innovation, innovation and management strategies.

8 Small and Medium Sized Enterprises

Enterprise and entrepreneurship, intrapreneurship, stages of growth, Impact of SMEs.

9 The Public Sector

Public sector management, public and private sector partnerships.

Statement on Teaching, Learning and Assessment

This module will also include the Abertay Enterprise Framework which will contribute three SCQF credits. Room 1001 to be timetabled for all tutorials. The unit one assessment is a paired report based on a case study to allow the students to receive formative feedback. The unit two assessment is a portfolio of work which will include the assessment for the Abertay Enterprise Framework

Teaching and Learning Work Loads

Total 190
Lecture 13
Tutorial/Seminar 40
Supervised Practical Activity 0
Unsupervised Practical Activity 0
Assessment 50
Independent 87

Guidance notes

Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.


We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2019/10 , and may be subject to change for future years.