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Module Catalogue

SCQF Level: 08  

Module Code: BMT204

Credit Value: 20  

Year: 2017/8

Term: Term 1

School: Dundee Business School

Description

This module introduces you to aspects of professional practice and standards of communication

Aims

The aim of this Module is to provide the student with :an understanding of different business communication styles, how and when to use them and how to create a compelling narrative

Learning Outcomes

By the end of this module the student should be able to:

1.  Select and communicate using different media in an appropriate professional style

2.  Use graphical elements to communicate information

3.  Critique the writing of a peer and provide constructive feedback and act on the feedback of a peer.

Indicative Content

1 Planning

Identifying the objective of the communication; audience and medium; different styles for different media; making your writing engaging.

2 Working with clients and in a professional context

Professional practice expectations of working within a business environment. Introducing yourself, presenting information orally, running meetings concluding and following up meetings.

3 Writing

The importance of aesthetic; punctuation, grammar and usage; structure; creating a logical narrative; use of evidence to support assertions. Considering the differences between writing styles e.g. for academic purposes (lit review) or more sales purpose (marketing poster)

4 Including diagrammatic and pictorial elements

Data visualisation, data dashboards & data maps; creating infographics;

5 Reviewing

Proofing, pruning & polishing; reviewing the work of others; acting on feedback

Statement on Teaching, Learning and Assessment

Students will work through case studies (both theoretical and from real clients). They will be able to practice interaction with clients and build up their knowledge of professional conduct and expectations of different communication approaches. Part of this module will also involve peer reviewing and how to edit work.

Teaching and Learning Work Loads

Total 200
Lecture 14
Tutorial/Seminar 28
Supervised Practical Activity 0
Unsupervised Practical Activity 0
Assessment 50
Independent 108

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Guidance notes:

Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.

Disclaimer: We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2017/18 , and may be subject to change for future years.

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