Business Analytics


This module introduces a number of modelling methods aiming at supporting organisational decision making.


The aim of this module is to provide the student with skills, concepts and techniques to support business decision making.

Learning Outcomes

By the end of this module the student should be able to:

1.  Identify data requirements and source required data in response to a task;

2.  Make sense of and analyse data;

3.  Interpret analysis results, gain insights into the interrelationships of different business aspects and their effect on organisational decision making, and use results/insights to inform decisions.

Indicative Content

1 Control and quality of decisions:

Are we in control of our decisions; is decision making rational or emotional; what makes for a good decision; is decision making an art or a science.

2 Overview of business decision-making methods

including multi-criteria decision analysis; conjoint analysis, pareto analysis, SWOT analysis, etc.

3 Decision tables and decision trees;

4 Basic business data analysis

using Excel.

5 Business decision-making in practice,

using a Business Simulation.

Statement on Teaching, Learning and Assessment

In this module, lectures will alternate with practical sessions. In the lectures, key concepts will be introduced, whereas in the practical sessions these will be further embedded through application of techniques and processes. In addition, a number of drop-in sessions will be scheduled to provide additional support. The module will make use of business simulation software which helps to develop the interface between the analysis of data and the application of that analysis in decision- making. The module will involve a minimum of 60% enquiry-based learning.

Teaching and Learning Work Loads

Total 200
Lecture 8
Tutorial/Seminar 0
Supervised Practical Activity 25
Unsupervised Practical Activity 6
Assessment 55
Independent 106

Guidance notes

Credit Value – The total value of SCQF credits for the module. 20 credits are the equivalent of 10 ECTS credits. A full-time student should normally register for 60 SCQF credits per semester.


We make every effort to ensure that the information on our website is accurate but it is possible that some changes may occur prior to the academic year of entry. The modules listed in this catalogue are offered subject to availability during academic year 2019/10 , and may be subject to change for future years.